Every heartbeat displayed on a monitor. Every drop of medication administered. Every vital sign recorded. We are there.
An internal culture film commissioned by Florida Hospital MIS to answer one question for every team member on staff — from the help desk to the data center: what does the work you do every day actually mean to the patient at the other end of it?
“It's all for her.”
MIS keeps a hospital system running — the connections, the devices, the records, the fiber under the floor — and almost none of it is visible from a patient's bed. Florida Hospital MIS came to j michael media with a very specific problem: their own team members couldn't always see the line between a ticket they closed and a patient they'd never meet.
The goal wasn't recruiting or recognition. It was reconnection — giving MIS team members a way to feel, not just know, that their work reaches the bedside.
The brief called for a single MIS team member at their job — then a window out toward the hospital, a zoom into a patient's room, and a pull back out to the whole system, wide enough to see MIS as the organization's nervous system. We kept that shape, but let the ordinary sound of the support line do the opening instead of a graphic: the film starts on the actual MIS phone tree, played completely straight, before cutting to narration describing the department's real range of work.
“How closely are we connected to the patient?”
Five movements, built from the actual language of the finished cut — from the phone tree gag that opens it to the closing line that gives the film its title.
A cold open on the Florida Hospital MIS support line's own automated menu — password resets, physician requests, general support — played straight, with no wink to camera, before cutting straight into the film's actual thesis.
“We are very good at what we do. If there is a need, we research, strategize, plan, and deliver a solution. If there's a problem, we resolve it. If something breaks, we fix it.”
A fast pass across the infrastructure itself — the sheer, unglamorous size of what MIS keeps running every hour of every day, across every campus, office, and ambulatory setting.
“We are continuously implementing and maintaining technology across our organization. Thousands of connections and devices, over miles of cable and fiber, across platforms running the solutions used to electronically document millions of records.”
Not actors — real MIS staff on real calls. Naomi confirming a callback number for a breast-milk go-live status call. Jericho letting someone know a refrigerator is back in temperature range. Routine tickets, shown as exactly that routine — right before the film turns the lens on the people handling them.
“It's so easy to get caught up in the technology that we deliver… we can lose our connection to what matters most — to what makes IT real.”
The pivot the whole film has been building toward — from technology back to the person it's ultimately for.
“Providing the best experience for every patient is hugely important… but how does that really apply to the work we do? How closely are we connected to the patient?”
From here, the film stops saying “patient” and starts saying “her” — one woman, one bed, in real time. It closes on the line that gives the film its name.
“With every heartbeat displayed on a monitor, every drop of medication administered, and every vital sign recorded, we are there… Each of us in our own way cares for her. We want what's best for her. The work we do each day — it's all for her. We keep IT real by staying connected to what matters most: caring for her in the best way we know how.”
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Watch the finished film on Vimeo · 4:42
No actors reciting lines to camera. The MIS team members in the film are shown doing their actual work — on the phones, at the desk, on a service call — because the film's entire argument only holds if the people in it are real.
Keeping IT Real was screened for the MIS department it was made for — the same team members whose actual calls, tickets, and work make up the film. The response came back from the top of the organization the next morning.
We are so good. Much more than what I had envisioned. I salute you! Once again, you have crafted a wonderful story.
I continue to be delighted by the level of excellence from JMM and am so very thankful for the opportunity to partner with you to inspire and connect the MIS team members in a meaningful way.Rebekah QuinnCommunications Director, Florida Hospital MIS
I LOVE it!Jayne BasslerSenior Vice President & Chief Information Officer, Florida Hospital MIS